Problem:

Clear Creek’s second location in the Royal Gorge just wasn’t bringing in the same amount of traffic as their first near Denver. They had Facebook and a website in place, but weren’t sure how to leverage them to their full potential.

Solution:

We came into Facebook ready to rock, setting up targeted campaigns that were delivering exciting ads. We narrowed down their demographic and created a niche, but responsive, market. This strategy meant we were getting in front of people who actually wanted to see what we had to offer, and responded as such.

We also set up a pay per click campaign that drove users to their website where they could register for raft trips. Speaking of their website, we went through it with a fine-toothed comb and SEO’d the hell out of it (technical term); a total overhaul was performed.