The Winery at the Holy Cross Abbey
With none of their marketing budget allocated to digital marketing, the Abbey was one of the only businesses in the area to report losses for some parts of 2016. They’re main concern was getting more people into their tasting room, a gift shop where you can buy wines, gifts, and sample their wines as well.
We moved half of their budget over to digital marketing. We set up a PPC campaign to get users to their site, and a Facebook campaign to get people to their tasting room. Discovering that their main audience was women, we developed highly targeted ads that resulted in an increase of engagement tenfold. We also did some revamping of their website, making it more user-friendly and SEO friendly as well. Their clicks per day has more than doubled, while the cost per click has been slashed to $.08 from $1.39.