Stargazing
Increase Overnight Stays, Lodging Tax, and Boost Your Economy through Astrotourism
We can help you leverage astrotourism’s popularity by developing a county, state, or region-wide self-guided stargazing experience and promoting it globally.
Our hand-picked stargazing marketing tools allow visitors to learn, discover, and immerse themselves in your unique narrative.
VistaWorks’ Stargazing Experiences:
Engage visitors of all ages and abilities
Increase heads in beds for additional lodging tax and economic growth
Attract visitors interested in the environment, who are more likely to “leave no trace”
Get visitors to travel further and stay longer
Bring attention to rural communities
Here’s a Taste of What We’ll Do for You:
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Work to discover funding and apply for grant opportunities
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Identify and connect with locations to be included in the experience
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Gather pertinent information from each location, including photos, events, and more
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Coordinate (and hire if necessary) with photographers and videographers
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Create a stargazing brand, including logos, a tagline, and a style guide with fonts, colors, and best-use practices
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Stakeholder management and meeting coordination
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Develop a 1 to 5-year marketing plan
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Create a beginner’s guide to stargazing
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Develop an industry advocacy and engagement guide to astrotourism
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Create a webpage or website
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Social Media Management
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Google Ads Management
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Public Relations
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Itineraries
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Monthly Reports and Analytics
Claim your free stargazing consultation!
Our Work
How Beaver County, UT Increased Tourism, Lodging Tax, and Pageviews through Captivating Stargazing Branding
The Challenge
Located on Utah’s western edge, hours from the state’s metro areas, rural Beaver County experiences challenges when it comes to attracting visitors.
Secluded with a breathtaking landscape, most of Beaver’s tourism revolves around outdoor recreation, but they are always seeking new ways to bring visitors to the county.
The Solution
To establish Beaver County as a premier stargazing destination, our team developed the Rugged Skies brand, a 1 to 5-year marketing plan, built a microsite, and managed photography, social media, ad campaigns, and PR.
We also developed an industry guide, itineraries, held night sky photography workshops, and created branded bandanas for all who signed a responsible stargazing pledge.
The Results
Beaver County’s Rugged Skies garnered over 20,000 page views in its five months of paid promotion. Additionally, the county continues to see a steady uptick in tourism and lodging tax since the launch of the program.
Nine Counties Grow Travel Spending through Statewide Program – Colorado Stargazing: Experience the Night
The Challenge
Several counties in Colorado known for their night skies and incredible stargazing opportunities sought to increase visitors through astrotourism, but with so many moving pieces, they didn’t know where to start.
The Solution
Colorado Stargazing is a cooperative project between several counties. Our role is to manage financial contributions and develop and execute creative and marketing strategies, making communication between all participating counties key to the continued success of this project.
The program draws visitors out of busy metro areas and large mountain resorts and into rural Colorado, where visitors not only take in the wonders of Colorado’s dark skies but also book overnight stays and engage in daytime activities.
The Results
Colorado Stargazing: Experience the Night reached millions of potential visitors in just nine months. According to the 2022 Colorado Economic Impact of Travel Report, counties involved in this statewide program experienced consistent year-to-year growth in travel spending since the program’s launch (2019 – 2022).
Alamosa: +35.1% | Custer: +11.7% | Gunnison: +34.5% | Hinsdale: +18.1% | Huerfano: +23.8% | Ouray: +15.3% | Mineral: +12.3% | Montrose: +35.7% | Saguache: +23.4%
Average time on webpage: 4:20
Click-through rate: 16.49%
Dark Sky Colorado: The International Dark-Sky Association Colorado Chapter
The Challenge
Dark Sky Colorado tasked us to develop a responsible stargazing campaign in partnership with Colorado Stargazing and produce all associated pieces of collateral. The challenge was assembling all the important information presented to us by a passionate and involved organization into concise and digestible public-facing material.
The Solution
We created the Colorado Stargazing Protect the Night campaign, encouraging and showing people how to protect their dark skies by scaling back on light pollution both at home and while camping. We created posters, social media stills, postcards, a trifold, and a designation toolkit, among other collateral.
The Results
In the Press
