We Won!

2020 Outstanding Marketing Program

Imagine the possibilities… We did.


When we developed Colorado Stargazing: Experience the Night,  we imagined:


• A self-guided tour of several Colorado locations offering some of the best stargazing in the state.

• A statewide marketing initiative that would drive tourism to Colorado’s rural areas and boost economies via overnight stays.

• A new-found awareness for conservation and sustainable travel in line with the values shared with the Colorado Tourism Office and Coloradans across the state.

• A collaboration across several of the newly identified Colorado regions, including Pikes Peaks Wonders, the Mystic San Luis Valley, and Mountains and Mesas.

• A program with room to grow.


Contact us to learn more.


Watch the video


The result? We Won!


The Colorado Tourism Office awarded the Outstanding Marketing Program Award at the 2020 Governor’s Tourism Conference to Colorado Stargazing, a program they defined as a novel travel opportunity for all ages and one which led to one of tourism’s most coveted economic benefits—overnight stays.


Over the course of 5 months, Colorado Stargazing garnered…


• Over 15,000 page views

• 3,000 Instagram followers

• 13,000 Facebook post engagements

• Articles in 5280, Roadtrippers, 303 Magazine, and more


Discover Colorado Stargazing at colorado.com/coloradostargazing


Services employed…


Partnership Development

Grant Writing

Content Development

Brand Positioning


Destination Marketing

Public Relations


Imagine what VistaWorks can do for you and your destination. Tap into our network and enjoy the benefits of our creativity for a marketing program that brings results. Give us a call or shoot us a message. We’re happy to chat about your ideas while also suggesting a few of our own.