Digital Marketing is a crucial component
of your website strategy.
In the brick and mortar world it’s all about location, location, location. The internet is no different. VistaWorks will work with you to develop the right strategy, balancing expenses with your budget, and guide you through the endless options available to you in the ever-changing digital marketing world.
Above all VistaWorks will track your success using sophisticated web analytic tools and work closely with you to provide the expertise necessary to analyze these metrics and provide ongoing consultation necessary to make decisions about your digital marketing strategies.
Search Engine Optimization (SEO)
Ensure your business is easy to find.
Search Engine Optimization (SEO) is an ever-changing technology. VistaWorks has the knowledge and first-hand experience necessary to ensure your website is optimized correctly. Google and all the major search engines change their ranking algorithms often, and we keep up on the latest. VistaWorks provides the research necessary to determine the appropriate keywords and phrases necessary to develop the proper meta-tags, page titles, and page copy, as well as the experience necessary to implement a successful link-building campaign.
Pay-Per-Click Campaigns (PPC)
Guarantee that your business is seen by prospective clients.
The business strategy of Search Engines and most Social Media websites relies almost exclusively on the revenue from paid advertisers, making inclusion in these paid campaigns essential for optimal online exposure. VistaWorks develops and maintains all of the necessary information to have a successful online advertising campaign including: ad copy to prequalify potential visitors, budget consultation, reporting and analysis, and maintenance and research for upkeep of appropriate key-phrase bids on all appropriate Search Engines.
Remarketing (also known as retargeting) displays your ads to people who have visited your website or used your mobile app. When people leave your website, remarketing helps you reconnect with them by showing relevant ads as they browse the web or as they search on Google.
Dynamic remarketing takes this to the next level by including the products or services that people viewed on your website within the ads. While dynamic remarketing takes additional steps such as adding custom parameters to your website’s tag and creating a feed, it can deliver customized, higher-performance ads.
Another key component to search engine marketing is identifying partnerships with other non-competitive yet complimentary website partners. VistaWorks provides ongoing consultation and research to fill this need.
Social Media Marketing
Don’t just advertise to your audience – engage with them.
Social Media networks like Facebook, YouTube, Twitter, Instagram, etc. have become an integral part of peoples’ lives. They also represent a huge opportunity to market yourself to one or more of your target audiences. Whether you are engaging with your audience directly on the platform, displaying your latest content via an automated “Feed”, or integrating the ability to “share” content from your website, allow your audience to help market for you and build a stronger following using Social Media.
VistaWorks will help you decide which networks are best for your business and implement an effective social media marketing strategy that will increase brand recognition and loyalty while driving highly qualified leads to your website.
- YouTube is the 2nd largest search engine, over 3 billion searches per month.
- Facebook is a community of 1.44 billion monthly active users. The average user has 250 friends, and people love to share.
- More than 500 Million “Tweets” are sent each day
- Instagram has over 400 million active users.
Give your website the engaging content it needs.
Writing compelling and effective copy for your website is essential to its success. Since your customers will not be able to physically see or touch your products copy writing is important! VistaWorks creates copy that will allow them to picture your product/destination/service clearly, showing the benefits in a clear and concise manner.
Keep your customers informed about your products and services.
The delivery of timely, authentic, and relevant information is one of the keys to customer retention and loyalty. VistaWorks provides the design and expertise necessary to develop and track an email marketing campaign that is consistent with your brand and offline marketing efforts.
Targeted email marketing campaigns utilize opt-in lists that have expressed an interested in your products/services/region/etc. It is important to understand that there are laws governing the use of email as a marketing mechanism, and few people know them like we do.
VistaWorks can provide all of the necessary integration with forms on your websites, database integration if necessary, email broadcast segmentation, RSS feeds, reporting, and split testing.
All of our services are Federal Law CAN-SPAM compliant.