The traditional approach to tourism development has been the single-destination model, where each destination competes for its market share, utilizing various marketing and promotion strategies to attract visitors.
However, with the increased popularity of niche market tourism, there’s now an opportunity to position entire regions as a multi-destination travel option.
Capitalizing on these travel markets requires a willingness and commitment on the part of destinations to coordinate marketing, product development, and investment strategies as a single, larger region.